22nd November – Semiology

dsc03710Ferdinand De Saussure (a857 – 1913) is known as being the founder of linguistics. According to his version of semiotics, the basic unit of meaning is the sign. He also argued that language is arbitrary, conventional and relational:

Arbitrary-symbolic – non-natural or necessary connection between word meaning / sound / form.

Conventional – something to do in accordance / believed / intended to be in normal / general ways.

Relational – pair of words where opposites only make sense in context of relationship between two meanings e.g. teacher-student.

Signifier = any material thing that signifies, e.g. words, facial expressions etc.

Signified = concept / idea

e.g. Rose, though a plant, signifies concept e.g. love, romance.

Denotation is the literal meaning of something / what it is. Connotation is the associations we have with something.

Roland Barthes once said “Everything is a connotation”

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s